Whether online or offline, it takes lots of resources, efforts and extensive planning to build your business reputation. And it is always an ongoing process, rather than a one-time task, especially when it comes to the online world.
Anywhere on the internet you can find stats like about 80 to 90% of your targeted audience make use of different online resources to know about you and buy products. The bottom line is, even a single negative review can drive away thousands of potential customers from your products and services. Thus, keeping track of online mentions in real-time has become a basic need of every business and public figure.
Handling internet reputation protection single-handedly is almost impossible due to the vastness of the web. Here is why taking assistance of online reputation protection specialists is recommended in this context:
Using Google and Bing Alerts is a common practice for reputation monitoring. But even these comprehensive tools have limitations, since there are regions on the web that are not indexed by search engines. These unindexed regions, or 'Deep Web' as they are called, share a lot more portion of the web than the part that can be crawled by internet bots. Some examples include:
Although, there are tracking tools for Deep Web as well, but most of them are paid and on top of it require lots of manual handling. This in turn could make the online reputation monitoring process costly, time consuming, yet ineffective if you are doing it on your own. Hiring a professional ORM firm, on the other hand, provides a much efficient and effective solution.
Tracking issues isn't the only part involved in monitoring online reputation, detected issues must also be fixed effectively. And a professional ORM team like w3Police can be of great help with the fixing part. Here are a couple of scenarios:
There could be many more situations where you find yourself clueless, but a professional team can address the issue rather quickly and effectively.
Fixing an issue doesn't complete the job. In fact, most cases of reputation threats include the re-emergence of previously fixed issues. It could happen due to several reasons:
First, as a brand you cannot spare time and efforts to monitor online reputation from your end. Second, without the knowhow of different tracking and fixing techniques, you cannot handle it effectively. That is why, hiring ORM professionals is the most mindful solution for reputation monitoring.
w3Police provides value added ORM services by monitoring and protecting online reputation proactively. Our mostly preventive approach, in contrast to usual corrective approach, makes us fix the issues in timely manner.
w3Police team puts sufficient efforts in researching terms to monitor for your online reputation protection. Based on these terms, we formulate a strategy and decide the resources for monitoring online reputation.
Once fixed issues can re-emerge, which is why w3Police has a post-fix monitoring mechanism. Additionally while addressing issues, we work in collaboration with clients. This in turn enables us to fix issues in the most effective manner, as well as to keep clients well-informed.
Here is a quick highlight of the processes included in our reputation monitoring services:
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